Client: Southbridge Credit Union

Industry: Banking/Finance

Year: 2023

Type of Project: Magazine Advertisement

About This Project: Like with many of their advertisements, SCU wanted me to show a more joyful, positive edge for their celebration of women in business. Since this was meant for the Worcester Business Journal, I wanted the stock photography used in this piece to display a sort of 3d effect, something to catch eyes and play around with the photos themselves.

The colors themselves are taken from the colors on SCU’s own logo. The green version of the ad is meant to provide a refreshing, calm feeling while the orange version below is meant to represent a forward-thinking, go-getting, energized vibe. In the background of the orange version is WBJ’s (and my) hometown of Worcester, MA, a growing city home to 200,000 people, good food, and new opportunities for women in the business world.