Client: Everclean Thermaflex

Industry: Industrial Machinery & Equipment

Year: 2023

Type of Project: Sell Sheet/B2B

About This Project: The goal for this one was straightforward, make a sell sheet directed at HVAC businesses but make it interesting. Nonetheless, it was a good excuse to make little icons for each feature the EverClean Flexible Duct had to offer.

Initially, I wanted to incorporate magnifications of certain physical features of the duct, however, after doing so in the first draft, it came off as more consumer focused. Eventually, I went with a more simple approach, having a blue, wavy background on the front side to represent the duct’s ability to cool users down and as a throwback to some of Thermaflex’s older marketing materials. Since the space had been freed up, the back got bigger icons and a simple grid on the bottom for the engineering data.