Client: Gastite Python

Industry: Industrial Machinery & Equipment

Year: 2023

Type of Project: B2B Magazine Advertisement

About This Project: This one had quite the number of drafts, mainly because this was my first business-2-business (B2B) project (and also my first time designing for a client that makes HVAC equipment).

The client, Gastite, wanted me to design an advertisement for their newest line sets in a way that made them “pop” but I still had to design it in a way that was focused towards HVAC repair businesses, so after enough trial and error, I had found that using a blue-tinted, copper texture, overlaid in front of an air conditioning unit was the best way to represent how the line sets can play a part in making a home’s AC work while emphasizing the product’s durability and quality.