Client: RUGG Manufacturing Inc. (Unofficial)

Industry: Industrial Machinery & Equipment

Year: 2023

Type of Project: Logo design with full branding guide & packaging design

About This Project: My mock redesign for RUGG was one of the last projects I completed while interning at Exsel Advertising Group. My goals for the project included a logo refresh, new stationery, and a redesign of RUGG’s roof rake packaging.

The logo itself retains the same typography but the rhombus on the left was cut in half with both sides next to each other, mainly to represent the many products RUGG sells and what they can be used on, whether it be piles of snow, leaves, or the roof of a customers house and garage.

Specifically for the roof rake’s packaging, cyan and dark blue fit in with RUGG’s tough product quality while representing the winter season and the snow it would be used to remove from the roofs of its owners.