Client: Strong Side Brewing Co.

Industry: Brewing

Year: 2023

Type of Project: 16 oz. Can Labels

About This Project: One of my graphic design professors told me Strong Side was looking to make new labels for their line of craft brews. After messaging the owner, he told me that he wanted illustrations overlaid around the text since it was a common staple of the craft brew industry.

My goal in designing this set of labels was to tell a story. It starts with Groundwork’s theme of planting the seeds for success. Then Take The Leap’s illustration features a rather literal interpretation of the title, since the man and his dog are drawn taking a leap of faith. Finally, we end the story on Future Self, where the characters are sitting on the roof of their house after a hard day of work, looking towards a bright world of endless possibilities.