Zaeed Razzaq

Typographic Experiments

Project Name: Typeface Poster Set

Industry: Project For Class

Year: 2023

Type of Project: Typographic Posters

About This Project: Since this was another project for my Design Studio & Practice course at Fitchburg State University, I wanted to go back to some projects from previous classes that I felt could have been improved. Looking back, there was one from my Typography class back in 2021 where we had to make a poster for a typeface of our choice. In my case, I chose Impact. Because I had the time and now, experience, I felt the desire to expand the scope of the project and create a set of three, including Gill Sans, for its versatility, and Nasalization, since it was reminiscent of old graphic design materials from NASA and other government agencies during the 1970’s.

Gill Sans

Impact

Nasalization

Project Name: Hate Less, Live Longer PSA

Industry: Project For Class

Year: 2021

Type of Project: PSA Poster

About This Project: While studying at Fitchburg State University, one of my assignments in typography class required me to turn one of six quotes into a graphical expression, make it into a creative mental health PSA.

Terry Guillemets’ quote, “Hate less, live longer” proved to contain plenty of potential when working with it in a typographic sense, in fact, the words “hate” and “less” alone made good material for constructing typographic collage in the shape of the speech bubble in the top half of the poster, meant to represent the need for viewers to talk about their struggles with someone they trust and add to our nation’s mental health discussion. Paired with a photo of a sticker I took while I was walking around the Rhode Island School of Design (RISD) campus in Providence, RI with the phrase “Go love yourself” written on it, Guillemets’ quote just fit naturally onto the final composition.

Project Name: Road To Success Visual Quotation

Industry: Project For Class

Year: 2021

Type of Project: Typographic Poster

About This Project: I made this poster back in 2021 for my Typography class at Fitchburg State University.

We had a choice between several quotes, but I found Lily Tomlin’s quote “The road to success is always under construction” to have a lot of potential in how I could represent it visually. Living in Worcester, I had remembered the part of I-290’s bridge in front of Union Station always seemed to be under construction itself, making it the perfect source of inspiration for the piece. As for the texture used on the typography, I wanted something cement or asphalt-like to add to the theme.
 
The year after this was made, my professor, Jon Krasner, included it in his lecture, P.U.R.E. Raising Aesthetic Awareness, which I was happy to attend.